Bollinger Champagne launched their sponsorship of the Punchestown Best Dressed Lady partnership in spectacular style on Tuesday 4th April.


Almost thirty invited guests packed an authentic, renovated, retro Routemaster bus run by Vintage Tea Tours, where they enjoyed a full, traditional afternoon tea while travelling through Dublin city centre.


Shortly after guests disembarked at The Polo Club in Phoenix Park, where a live three-piece Jazz ensemble headed by Stella Bass entertained the crowd while sipping flutes of Bollinger Special Cuvée.


On the return trip, stylist Marietta Doran, acting as MC, interviewed the celebrity Bollinger Best Dressed Lady judges Aisling O’Loughlin and Bláthnaid Treacy about what to look for during the festival.


Aisling O’Loughlin spoke about how the winners would “pop out” at the judges and so she hadn’t fixed ideas of what to look for, instead trusting Irish women’s innate sense of style to inform her decision.


Bláthnaid Treacy, meanwhile, said that with the different themes women can choose from nowadays – vintage, modern, etc. – that she’s looking for those who look comfortable and confident in their outfits and are creative in assembling them.


Both were eagerly looking forward to hearing the stories behind some of the ensembles, with some items in an outfit sometimes carrying an interesting history, such as a key piece originally belonging to a beloved family member.


Bastien Mariani, Export Manager for Bollinger Champagne, will also be present at the Punchestown Festival to assist the celebrity judges in choosing this year’s Bollinger Best Dressed Lady. He will be keen to find someone who perfectly matches the “Bollinger Style” that the Champagne itself is famous for: elegant, poised, and with a classic elegance.


With smooth jazz, vintage buses and crisp, elegant Bollinger Champagne, the exciting run-up to the Bollinger Best Dressed Lady at Punchestown was launched in excellent style.

Shane Murphy (Findlater Wine & Spirit Group) with Aisling O’Loughlin and Bláthnaid Treacy at the launch of the Bollinger Best Dressed Lady at Punchestown competition at the Polo Grounds in Phoenix Park, Dublin



More About the Bollinger Best Dressed Lady and the Punchestown Festival

The format for the Bollinger Best Dressed Lady Competition runs over the first four days of the Punchestown Festival when judges and style scouts find the most stylish ladies in attendance and select a number of finalists each day. The daily winner will then progress to the grand final on Ladies Day, Friday 28th of April.


For those planning on dressing up for Punchestown, it’s important to note that gates open at 12 noon each day and scouting will commence early, festival organisers are encouraging ladies to be on site from 1pm if they are interested in the Bollinger Best Dressed Lady Competition.


Bollinger’s philosophy is that “Life Can Be Perfect”, and the family-owned Champagne House stays true to form with a bespoke prize created especially for the winner of Ireland’s most coveted fashion title. The 2017 Bollinger Best Dressed Lady at Punchestown will receive a VIP trip for two taking in the Bollinger Estate, Reims and Paris complete with private chauffeur, Michelin-starred dining and luxury accommodation, not to mention a year’s supply of Bollinger to top it all off! Not be forgotten the finalists who will each receive a luxury goodie bag filled with luxury treats including Topflight vouchers, Race Tickets, Bellamianta Tan and much more!


The Punchestown Festival takes place from Tuesday 25th to Saturday 29th April 2017. The action packed, fun filled, style showcase attracts over 120,000 people to the Co. Kildare venue, with packages ranging from high-end hospitality to great value admission only tickets and are available at or by calling +353 (0)45 897704. Prices start from as little as €25pp with concessions for groups, seniors and students. The famous Punchestown hospitality package range is available from just €109pp.