IRISH PREMIERE of I GIVE IT A YEAR
In targeting movie premieres, Pico Communication has found a novel way of publicising a brand with little outlay while over-delivering on exposure. One such example is that of Cono Sur at the Irish premiere of I Give it a Year, produced by the people who brought us the incredibly popular Love Actually.
Agreements were secured whereby the Cono Sur logo appeared on the backdrop of all photographs taken on the evening, resulting in coverage in Irish Tatler, The Sunday World and Entertainment.ie to name a few. Competitions were also run on PigsBack.ie, The Sunday World and in Irish Tatler in the run-up to the premiere to provide further exposure to the brand on the back of the anticipated movie launch.