PUBLIC PREMIERE OF SKYFALL WITH BOLLINGER

The public premiere of the Skyfall movie  in October provided excellent scope to treat Findlater Wine & Spirit Group’s loyal Bollinger customers and press, and thus a VIP bash was arranged by Pico Communication for Ireland’s best Bollinger outlets and media.

THE IDEA

Black tie essential of course! – beginning at the premiere of Skyfall in Dublin’s Savoy cinema – including a Best Dressed Male and Female with the james Bond theme judged by Alison Canavan – and finishing in the VIP Library Room of Lillie’s Nightclub.

THE STRATEGY

The Bollinger Champagne was flowing that night which included live music, gourmet canapés and of course a blackjack table at which one lucky punter could win a bottle of the exclusive, limited-edition Bollinger La Grande Année ‘James Bond 002 for 007’. Full branding of the Library Room, including a looping video showing the world’s favourite spy drinking Bollinger over the last 40 years, ensured full brand awareness and a deeper connection with Bollinger by everyone attending.