There are only a handful of top Irish and UK food and wine writers who have columns in the national weekend papers, and / or are key opinion formers. We know how to talk to them, what each journalist is particularly interested in, how to sample them and what to sample them with. Likewise, we know the key titles for the off and on-trade sectors and we know how to get our clients written up in these publications. We also know the freelance press who contribute regularly to these magazines. We know how to organise a press launch or lunch and get the right people there.
We pride ourselves on being able to organise an event from start to finish, from press trips, to consumer fashion days to food and wine events, or whatever is needed! We know how to beat the competition for the attention of the key press and trade pre – and post the event We know how to give your event the best chance of attracting your target audience. We know how best to approach each publication and the brands that will be right for their readership. We also know the PR and Marketing teams for these publications to get into other parts of that publications, through exclusives or competitions.
Our expertise lies in devising communication programmes and initiatives that are both strategic and creative and designed to deliver results in the most cost effective manner. We work with graphic designers, photographers, SEO agencies, and all stakeholders to deliver on your campaign.
We help to come up with the strategies required to maximise online impact through engagement with key audiences. We work with a team of specialist digital practitioners who integrate the power of social media with digital marketing to produce measurable results
We pride ourselves on maximising partner relationships (with local events, tourist boards, attractions, film premieres, sports associations, airlines and the F&B industry) to add value to client campaigns. We love to find novel ways of publicising a brand with little outlay while over-delivering on exposure, such as contra deals involving sponsorship of product / prizes in return for branding and advertising space, or joint promotions that are mutually benefitting to share costs when budgets are tight.
We are a full service public relations and marketing agency which focuses on meeting and exceeding client requirements by offering an individual, personalised and professional service. Our work spans the spectrum of communications activity from publicity, photocalls and event management to the development of news platforms, stakeholder engagement, and brand development. We can make your budget work harder and give you desired attention you are looking for.